You are a person, individual, a company or organization, and the most important thing is that you are a brand. If you are a person or individual you still represent yourself in your audience. You let your audience know who you are and what you do. You post things with your interests, places you go, foods you eat, events you participate, and things you do. Whatever you are posting on your wall is related to your interests and personality. You reflect yourself to your audience by posting on your walls. If you are a corporate or company you already know what you are doing and what services you provide. This article is mainly structured for a person or individual who is using social media daily. There is no doubt that you post something on social media and let your audience know your presence and what you’ve been up to lately.
What most people post on social media in general is pictures of places, foods, things, and events they enjoy. This article will insist you how to effectively use social media for personal branding and promote yourself to your audience. Every individual is a brand and that is what you need to think while posting on social media and let your audience know. You’re not just a person; you’re a brand.
Be ready to spend first
You know that you are branding yourself. Your audience is not limited and you want to sell yourself most probably. So don’t be afraid to pay first. There are always free options to present yourself, however, if you use paid options, you may reach your target audience that match with your skills and preferences. Use the boost option and reach the audience that you want to represent yourself. Social media is a powerful communication tool after emails. This made it too easy for us to reach people we want and sell anything we want. Make your profile visibility valuable and post informative things on your wall and increase the chances to sell you. Do not forget to inspire your followers, also make them ask you things they don’t know.
Use tools to monitor your activities
Do not forget to monitor your activities. This will give a proper insight where you need to put more effort and what to fix. A free analytic tool such as google analytics is a very effective tool to monitor your activities. Use this tool and see how you can improve your activities and manage posts and when to post.
Stay Active
You must stay active productively. Staying productively is the most important thing to engage with your audience. You know what you need and why you are here. Always maintain your post time and post every single day. If you want to take a break weekly, just be specific and take a break on a specific day, so your audience knows that it’s your break day.
Also, It does not mean you need to respond to everything and everyone. Be calculative and respond to those that match with your interest and are good for your individual goals. Some of your audience will testify to you and ask you irrelevant questions and try to bring you down to the ground. Avoid those destructive audiences technically and respond positively to you genuine audience.
“I highly advise anyone who has an interest in life online to get this book, sit down, and take notes because you're going to want to hear what Brittany has to say.”
–Iskra Lawrence, Aerie Model and Instagram star (@iskra)
If you’ve ever scrolled through your Instagram feed and thought, I wear clothes, eat avocado toast and like sunsets, why can’t someone pay me to live my best life? this book is for you . . .
Every one of your favorite influencers started with zero followers and had to make a lot of mistakes to get where they are today—earning more money each year than their parents made in the last decade. But to become a top creator, you need to understand the strategies behind the Insta-ready lifestyle . . .
As nightlife blogger, then social media strategist, and now Senior Director of Influencer Strategy and Talent Partnerships at Hearst Magazines Digital Media, Brittany Hennessy has seen the role of influencers evolve and expand into something that few could have imagined when social media first emerged. She has unrivaled insight into where the branded content industry was, where it is, and where it's going. In this book she'll reveal how to:
*Build an audience and keep them engaged
*Package your brand and pitch your favorite companies
*Monetize your influence and figure out how much to charge
Be very specific with your presence
You won’t get noticed if you are not specific with your goal. You must choose your niche and bring the best for your audience. You are a creator and you must have a goal for every post you stick in your wall. Make sure about the value of the post you are creating or delivering to your audience. Know that, everyone from your audience won’t like your post. The most important thing is that you are being visible and delivering content that is eye-catching and giving the impressions they need. How many likes on your post is not important; the most important thing is what value you are bringing for your audience through your posts.
Maintain a relationship with your audience
Providing valuable information to your audience is very important. It is also necessary to maintain a good relationship with your audience as well. Do not just expect to increase followers and likes on your posts. Build an effective relationship with your followers by giving them feedback while asking or connecting on your posts. Do not lie to your audience at all and deliver the true information and thoughts you have. Be transparent with the information you share. If you collect information from some other media or anywhere else, do not forget to refer or mention it. Your transparency will grow trust about you among your audience.
Be ready to accept the reality
If you do things differently than usual, people around you will think you are crazy. At the beginning, they will support you. However, the more you become consistent and share more valuable information, they will start to unfollow you. This is very normal and you must accept it. If you do not believe this, you may check on yourself and try a few. Let’s think, you post random stuff on your social media like, photos of foods, places. Today you post about a business you are interested in and ask for ideas. You will see a significant drop of impressions and likes in your post. Guaranteed.
Don’t expect too much but do your best to represent the true you to your audience. What value you provide today will bring much more than you expected, someday. It is simple as you pay the price to get the value.
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